The Man Behind The Popular Rush Card
Rush Card Prepaid Visa® was established in 2003 and was one of the first brands to reflect minority customers, even though the majority of prepaid card holders are minorities. Its also one of the first cards to offer lower-than-average fees.
The Rush Card Prepaid Visa® is a major reloadable prepaid debit card. The main reason the Rush Card has gained explosive popularity is because it was founded by Russell Simmons. Russell Simmons is a hip hop mogul, American entrepreneur, record producer, and author.
Simmons is well known in the industry for his fashion line Phat Farm a company worth $300 million dollars. Russell Simmons wife Kimora Lee Simmons is a renowned American model who had her own television show. With this sort of celebrity status its easy to understand why the Rush card has become so popular.
Benefits of Having A Rush Card
Rush Card Prepaid Visa® has one of the most stylish designs we’ve seen from a debit card. This is not so shocking considering Russell Simmons and Kimora Lee Simmons both have experience in fashion and style. That being said, the reloadable prepaid debit card offers nothing noteworthy. Rush cards offer the bare minimum that is offered by other debit cards.
This includes security when your card is lost, direct deposit, many reload locations, free withdrawals at specific ATM machines and mobile access.
The only thing that really makes the Rush card stand out is the celebrity status and style of the card. So if a user is looking for a stylish way to shop then this card may be the one for them. If a user cares more about unique functions a prepaid debit card offers then keep shopping around because there are other cards that offer more functionality.
Rush Card Has Been Sold To Green Dot For $147 Million Dollars
Russell Simmons has sold the Rush Card brand to competitor Green Dot for approximately $147 million dollars. Green Dot, who has also bought out Rapid Card is one of the largest prepaid debit card providers next to NetSpend.
The 2015 Incident That Made Customers Upset
In 2015 there was a glitch in Rush Cards software which caused thousands of customers to lose access to their cash for several days. Many customers were left with overdue bills and faced eviction. This dilemma lead the customers to file a class action lawsuit. Rush Card settled for $10 million dollars, which was paid using some Russell Simmons own finances.
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